Brian K. Pitaniello

Having started his career advising medical residents at the TTU Health Sciences Center, Brian Pitaniello has been guiding physicians on financial matters for over thirty years. 

Many of those residents were challenged with student debt and the anticipation of a sudden transition to substantial income after years of study. That cohort and scores more who have since entrusted Brian with their finances are now approaching retirement.

As he built his practice helping physicians, business owners, executives, and pre-retirees, Brian developed the philosophy that defines his work today. Firmly committed to the financial planning process, Brian believes that solutions come from creating a plan and having the discipline to follow the plan as the years go along. Brian understands that flexibility is needed in the plan as opportunities, as well as tragedies, will face his clients throughout their lifetime. What Brian loves most about his work is the ability to work with people on a daily basis, and to help them solve some of the biggest challenges in their lives.

Brian entered the profession in 1990 after graduating from Lubbock Christian University, where he played baseball for 5 years and studied business administration. In 1999, he teamed up with several colleagues to create what would eventually be known as PFG Advisors, a comprehensive financial planning firm serving the Greater Lubbock region.